12 Do’s and Do Not’s of Facebook Business Pages

Date Posted - 9th Dec 2014 |  Category - Uncategorized

12 Do’s and Do not’s of Facebook for Business Pages

Facebook is an amazing invention. It can be used to reach a large audience, find new customers and make your life a little easier; all with the click of a button and very little investment.  But Facebook can also be damaging to your business if you are not using it correctly.

Thankfully, the marketing team at VerticalResponse has put together a wonderful graphic of commonly asked questions by business leaders, such as yourself, to navigate through the clutter of Facebook Marketing.

Here is a quick summary of 6 things you SHOULD do to compel, not repel customers on Facebook, based on the 12 Do’s and Do Not’s of Facebook Business Pages:

  1. Follow the 80/20 Rule: That is to say, 80% of your posts should be social, yet still relate to your industry. Only 20% should be about your product or service.
  2. : Acknowledge your customers! Even if it is just to say, “Thank you for your comments.” What about negative comments? We suggest you acknowledge in public, solve in private.
  3. Keep your posts under 80 characters: Posts with less than 80 characters received 60% more engagement (likes, comments, shares) than lengthier counterparts.
  4. Build your Facebook following organically: Reach out to your established networks and spread the word about your Facebook page by linking to it in your emails, website and/or blog. Quality fans are more engaged, active and more likely to read/share your content and make a purchase.
  5. Ask Questions and post enticing content: Facebook fans love a good question. Question posts have 92% higher comment rates than non-question posts. Make sure to ask your question at the end of your post- posts that have a question at the end have a higher interaction rate.
  6. Post no more than 1-4 times a week, 1-2 times a day: Make sure you are not cluttering your follower’s newsfeed.do-this-not-that-facebook-edition