12 Do’s and Do not’s of Facebook for Business Pages
Facebook is an amazing invention. It can be used to reach a large audience, find new customers and make your life a little easier; all with the click of a button and very little investment. But Facebook can also be damaging to your business if you are not using it correctly.
Thankfully, the marketing team at VerticalResponse has put together a wonderful graphic of commonly asked questions by business leaders, such as yourself, to navigate through the clutter of Facebook Marketing.
Here is a quick summary of 6 things you SHOULD do to compel, not repel customers on Facebook, based on the 12 Do’s and Do Not’s of Facebook Business Pages:
- Follow the 80/20 Rule: That is to say, 80% of your posts should be social, yet still relate to your industry. Only 20% should be about your product or service.
- : Acknowledge your customers! Even if it is just to say, “Thank you for your comments.” What about negative comments? We suggest you acknowledge in public, solve in private.
- Keep your posts under 80 characters: Posts with less than 80 characters received 60% more engagement (likes, comments, shares) than lengthier counterparts.
- Build your Facebook following organically: Reach out to your established networks and spread the word about your Facebook page by linking to it in your emails, website and/or blog. Quality fans are more engaged, active and more likely to read/share your content and make a purchase.
- Ask Questions and post enticing content: Facebook fans love a good question. Question posts have 92% higher comment rates than non-question posts. Make sure to ask your question at the end of your post- posts that have a question at the end have a higher interaction rate.
- Post no more than 1-4 times a week, 1-2 times a day: Make sure you are not cluttering your follower’s newsfeed.